How to connect a Webflow form to Zapier or Make?

Webflow stores form submissions in its own dashboard, but most workflows need that data somewhere else — a Google Sheet, a CRM, an email marketing tool, or a Slack channel. Zapier and Make (formerly Integromat) are the two most popular automation platforms for bridging that gap.

Connecting to Zapier

Step 1: Create a Zap

1. Log in to Zapier and click Create a Zap
2. For the trigger app, search for Webflow and select it
3. Choose the event New Form Submission
4. Connect your Webflow account if you haven't already — Zapier will ask you to authorize access

Step 2: Configure the trigger

1. Select your Webflow site and the specific site plan
2. Select the form name you want to watch — Webflow lists all forms on your site
3. Click Test trigger to pull in a sample submission

Zapier needs at least one existing submission to test with. If your form is new, submit a test entry first.

Step 3: Set up the action

1. Choose your destination app — Google Sheets, Mailchimp, HubSpot, Slack, or any of Zapier's 6,000+ integrations
2. Map the form fields from Webflow to the corresponding fields in your destination
3. Test the action to confirm data flows correctly
4. Publish the Zap

New form submissions will now trigger your automation in real time.

Connecting to Make

Step 1: Create a scenario

1. Log in to Make and click Create a new scenario
2. Click the + module and search for Webflow
3. Select Watch Form Submissions as the trigger

Step 2: Configure the connection

1. Add your Webflow API token — generate one from Project Settings > Integrations > API in Webflow
2. Select your site and the specific form
3. Set the limit (how many submissions to process per run) and scheduling interval

Step 3: Add action modules

1. Click the + after the Webflow module to add your destination — Google Sheets, Airtable, Slack, email, etc.
2. Map fields using the data pulled from the Webflow trigger
3. Run a test to verify
4. Toggle the scenario to ON

Make scenarios run on a schedule (every 5 minutes, 15 minutes, hourly, etc.) rather than instantly like Zapier.

Zapier vs Make for Webflow forms

	Zapier	Make
Trigger speed	Near-instant	Polled (scheduled intervals)
Free tier	100 tasks/month	1,000 operations/month
Learning curve	Easier	More complex but more powerful
Multi-step workflows	Paid plans only	Available on free tier
Data transformation	Limited	Advanced built-in tools

Choose Zapier for simplicity and instant triggers. Choose Make if you need complex data transformations or want more value on the free tier.

Tips for reliable integrations

• Always test with real data before going live. Submit a test form entry and verify it appears in your destination.
• Handle required fields — if your destination requires fields that Webflow doesn't always collect (like a last name), add fallback values in the mapping.
• Monitor for errors — both platforms have logs. Check them periodically, especially in the first few days after setup.
• Rate limits — Webflow's API has rate limits. If you receive a high volume of submissions, Make's batch processing may handle it better than Zapier's per-event model.