How to redirect an old URL in Webflow?

When you rename a page, restructure your site, or migrate content, old URLs stop working. Setting up a redirect sends visitors and search engines to the correct new location instead of a 404 error.

Adding a URL Redirect in Webflow

Webflow has a built-in redirect manager accessible from the Project Settings.

Step-by-step:

1. Open your project in the Webflow Designer
2. Go to Project Settings (the gear icon)
3. Navigate to the Hosting tab
4. Scroll down to the 301 Redirects section
5. Enter the old path in the left field (e.g., /old-page)
6. Enter the new path in the right field (e.g., /new-page)
7. Click Add Redirect
8. Publish your site for the redirect to take effect

Important rules:

• Paths must start with a forward slash (/)

• Do not include your domain name — only the path portion

• All redirects created this way are 301 (permanent) redirects

• Redirects only work on your custom domain, not the webflow.io subdomain

• You must publish after adding redirects for them to activate

Bulk Redirects

If you need to add many redirects at once — for example during a site migration — you can use a CSV file. Prepare a CSV with two columns: the old path and the new path, then upload it in the same 301 Redirects section.

The CSV format is simple:

/old-page,/new-page
/another-old,/another-new

This is particularly useful when migrating from another platform to Webflow and you need to preserve SEO equity across dozens or hundreds of URLs.