What is a 301 redirect in Webflow?

A 301 redirect is an HTTP status code that tells browsers and search engines a page has permanently moved to a new URL. In Webflow, 301 redirects are the standard way to handle URL changes without losing traffic or search rankings.

What 301 Means

The number 301 is the HTTP response status code for "Moved Permanently." When someone visits the old URL, the server responds with a 301 and the new location. The browser then automatically navigates to the new URL.

This is different from a 302 redirect, which signals a temporary move. Webflow's redirect tool uses 301 (permanent) exclusively.

Why 301 Redirects Matter for SEO

Search engines treat a 301 redirect as a signal that content has permanently moved. Google transfers most of the SEO equity — links, authority, rankings — from the old URL to the new one. Without a redirect, the old URL returns a 404, and that SEO value is lost.

Common scenarios where you need a 301:

• Renaming a page (changing its slug)

• Restructuring your site navigation

• Migrating from another platform to Webflow

• Removing or merging content

• Changing your URL structure (e.g., removing date prefixes from blog URLs)

How to Set Up a 301 Redirect in Webflow

1. Open Project Settings from the Webflow Designer
2. Go to the Hosting tab
3. Find the 301 Redirects section
4. Enter the old path (e.g., /old-page) and the new path (e.g., /new-page)
5. Click Add Redirect
6. Publish your site

All redirects added through this interface are 301 redirects. Webflow does not offer 302 (temporary) redirects through this interface.

301 vs 302 at a Glance

• 301 (Permanent): Best for URL changes that will not be reversed. Passes SEO equity to the new URL. This is what Webflow uses.

• 302 (Temporary): Used when a page is temporarily unavailable but will return to the original URL. Does not pass full SEO equity. Not available in Webflow's redirect manager.

If you need a temporary redirect, you would need to handle it outside of Webflow — for example, through Cloudflare rules or custom JavaScript.